Sparkle is irresistible in photos and videos, and there are simple ways that you can add it to yours. In this week’s vlog excerpt from my recent Rock That Camera workshop, we explore what you can do to shine on camera, and what to focus on for the best results. Special thanks to beautiful Juanita for demonstrating how it’s done in the photo below.

This involves your mindset. It’s all about paying attention to someone other than yourself, whether you’re having personal branding photos taken or sharing your business message via video, for example. Take a look and prepare to sparkle in your shoots!

The key thing to appreciate is how the camera empowers you to connect with other people, rather than worrying about how you’re looking or being intimidated by the potential sales aspect of what you’re saying. Next time you face a camera, ask yourself this question: “Who is going to see my photo or watch my video?” Then sparkle for them.

In the meantime, I’m interested to know: have you had a spontaneous, unexpected experience, similar to the one that I share in this video? If so, please share it in the comments below. Spreading a smile is one of the simplest ways to make life more beautiful.

Please also share this with anyone who you feel could use some sparkle in their shoots!