FREE GIFT: 7 Pro Tips To Shine On Camera - Even If You're Camera Shy


Naomi Estment on Location, photographed by Dave Estment

Hi Gorgeous,

How are you? I hope you’re doing great . . . and that I can help you to feel even more fabulous! Thank you for popping in to find out more about me 🙂 As a pro photographer, videographer and confidence on camera coach, I’m passionate about helping visionary but camera shy entrepreneurs, corporate professionals and talented individuals shine on camera in their personal branding photos and videos. If you want to be successful in your business or career, these days, you need to ‘put yourself out there’ in a big way, but this can be daunting – especially if the thought of facing a camera fills you with dread. I totally understand that fear and I know the joy of overcoming it, while helping others do the same.

Through photographing and filming hundreds of people of all ages over the past decade and more, I understand the transformational power of photos and videos. As an example from my own life, I won a scholarship to Marie Forleo’s phenomenal B-School 2016 by way of my 90 second entry video. If you have any discomfort in front of the camera, I’d love to help you shift through it fast, so that you can unleash your success by being absolutely yourself, via stunning photos and videos that reflect the best of who you are and what you offer.

Why Am I So Passionate?

If this sounds far-fetched then stay with me because it’s totally feasible. And believe me when I say that if I could achieve this, so can you! For decades, I hated the way I looked, and the camera. This is because of the severe squint in my right eye that first appeared when I was 2. As a result, until I was 18 (finally able to get contact lenses), my 2 options for interacting with the world were to appear freaky or geeky (with my ugly glasses), since back in the 1970’s there was no such thing as fashion eyewear for kids! Being an identical twin, my defect was also a point of focus because my sister has perfect eyes, so it was the typical differentiator between us. My insecurity about my appearance was so ingrained that I kept no photos whatsoever from the first 25 years of my life. But everything began to change when I started photographing other people.

The turning point was giving my beloved step-daughter Terri-Lee a special gift when she was 18. I took her for a photo shoot at a nearby studio, to bless her with the understanding of how beautiful she is. We realised that we could do the same ourselves, using a simple white sheet and 2 studio lights that my husband Dave and I had already purchased for our company Outdoor Video & Photographic, which we launched in January 2001. My journey since then has been phenomenal, completely transforming my life and transcending that mountain of resistance to the camera.

Naomi Estment working with Nikon Camera & iPad, photographed by Dave Estment

How Can I Help You?

Now I use the incredible gift that the camera offers to help others step into their brilliance via photos and videos. In the process of filming and photographing countless clients, including emerging and established leaders who have a message to share, I’ve been moved by how many women in particular struggle in front of a camera. This challenge is so widespread that according to statistics 75% of women avoid the camera altogether*, while 77% are more anxious having their photo taken and posting it to social media than doing public speaking and having job interviews**.

My personal and professional experience inspired me to launch Naomi Estment International and focus on helping visionary but camera shy leaders because confidence on camera CAN be learned. It’s a priceless gift for promoting your company or career. Wherever you are on your journey, I’d love to help you up-level your portfolio, via expert photo shoots, video shoots, empowering group workshops, keynote presentations, team-building and training, and exclusive individual VIP Days. It’s more than possible and the least you deserve, contributing to a legacy that you love.

What Else Do We Offer?

Through Outdoor Video & Photographic, we provide photography and videography services to help corporate, commercial, entrepreneurial and individual clients share their message and maximise the power of their marketing. For more info visit our website, which is the 2014 SA Best Photographic Blog winner, 2015 and 2016 runner up. Our company’s success is borne out by long term relationships with blue chip clients such as the Johannesburg Stock Exchange, Barrow Group, Fortress Income Fund, Group Five, FirstRand, Yamaha SA and NFB Financial Services Group, among others. Our genres include aerial, architecture, corporate, commercial, events, interiors, modelling portfolios, portraiture and products.

Where Are We Based?

Our Studio is in Johannesburg, South Africa, where some of our shoots, workshops and VIP Days are held. Others take place on location within our city or around Southern Africa, and we also travel further afield for our work. Wherever YOU are in the world, my online courses that cover 7 Steps to boost your brand via photos and videos of you are coming soon, so watch this space for exciting news on that.

In the meantime, be sure to Subscribe for Updates and be first in line for my Special Launch Offers . . .



Naomi's Signature
REFERENCES: *Camera Shy Article, Daily Mail Reporter, UK, July 2011, **Dove Survey via New Media Rockstars, July 2013